Case Study
COMPETITIVE INTELLIGENCE PLATFORM
Executive Summary
A global specialty manufacturer (active pharmaceutical ingredients) competing in a highly regulated market - needing real-time competitor, pricing and sales-cycle insight
- Industry:
- Geography:
- Capability: Agentic AI Platform
- Technologies:
- Key Outcome: • 50% faster time-to-insight on pricing & strategy
The Challenge
A global specialty manufacturer (active pharmaceutical ingredients) competing in a highly
regulated market - needing real-time competitor, pricing and sales-cycle insight
Delivery
Internal sales data and external market and pricing signals are ingested into OneLake and refined through a Bronze → Silver → Gold medallion architecture in Microsoft Fabric. Curated Gold datasets power Power BI dashboards for competitor benchmarking, dynamic pricing and sales-cycle performance, with Entra ID enforcing role-based access for a regulated market.
TECH STACK & INTEGRATIONS
Microsoft Fabric - unified analytics: pipelines, Spark & SQL
OneLake - single storage layer for internal & market data
Medallion Pipelines - Bronze/Silver/Gold data refinement
Power BI - competitor, pricing & sales-cycle dashboards
Microsoft Entra ID - role-based access control
Integrations - ERP / CRM sales data + external market feeds
Results
• 50% faster time-to-insight on pricing & strategy
• Single, compliant source of truth
• Scalable to new business units & data sources
Deep Dive into the Outcomes
Get the detailed PDF report covering the complete problem-solution-impact lifecycle and measurable ROI metrics for this project.
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